Stories play big part in our lives. They inundate our culture in more ways than we can count. The most obvious would be TV and movies. Both are big business and most of us would agree that we couldn't live without the two. If not TV and movies, then comic books, music, novels and fairy tales. Stories have been around for a long time. They're part of being human. But for something that has been around for ages, you think we would understand how stories work. What makes a good story great? It's not that hard to figure out when you think about it.
D.A.R.P.A. is the defense department in the States responsible for some of the craziest Cold War experiments. Some of them became worldwide successes such as the Internet and GPS while others failed miserably like Project Orion, the attempt to land men and women on Jupiter. Not every project was hi-tech. Some involved the use and dissemination of propaganda. Hence, the research on stories and how they work on the human brain.
The Story Influence Theory says a lot about humanity's struggle with the truth. We evolved from prehistoric hominids living in caves to contemporary humans boasting an Anthropocene Age. Yet, we've done it with a brain that's more prehistoric than contemporary. As tool-making animals, we've learned many skills necessary for our survival, but it is the ability to influence people that is probably one of the most sought out skills in life and business.
|Who Can't Love|
|Star Wars owned by the Empire|